What’s really driving Europe’s €131 billion ad boom
6 Articles
6 Articles
European digital advertising growing 10.5%
European digital advertising spend grew by 10.5% in 2025, reaching €131 billion. For the first time, video now accounts for more than half of all display investment in Europe, advertising organisation IAB Europe’s AdEx Benchmark study shows. The report comprises 30 markets. “Building on the strong growth recorded in 2024, the latest data shows that Europe’s digital advertising market continued to expand in 2025, despite ongoing macroeconomic and…
IAB Europe: retail media gains 16.7% as video passes half of EU display
Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
Investment in digital advertising in Europe continued to grow during 2025 and reached €131 billion, which was 10.5% more than the previous year. Thus, IAB Europe AdEx Benchmark Report 2025, the reference study on the European digital advertising market, which analyses the evolution of 30 national markets. According to [...] The post Investment in digital advertising in Europe grows by 10.5% and reaches €131,000 first on Ecommerce News.
IAB Europe’s AdEx Benchmark 2025 Report
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (7th July, 2026) revealed the findings of its 2025 AdEx Benchmark Study at a dedicated event in London. The report reveals that European digital advertising spend [...] The post IAB Europe’s AdEx Benchmark 2025 Report appeared first on ExchangeWire.com.
European digital ad market records 10.5% growth to reach €131bn driven by video across CTV, social and retail media - InternetRetailing
European digital advertising spend grew by 10.5% in 2025, reaching €131bn driven by a new breed of formats and despite ongoing macroeconomic and geopolitical turmoil and varied levels of maturity across the region. So finds the 20th AdEx Benchmark Report from IAB Europe, which brings together data from 30 national markets, providing the industry’s most comprehensive and harmonised view of digital advertising investment across Europe. Building on…
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