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VML drafts in WPP global client lead to succeed Hulbert - DecisionMarketing

VML has appointed Joe Petyan – the WPP global client lead for HSBC and Haleon – the new chief executive of VML UK, succeeding Pip Hulbert, who moved into the role of chief client officer of international markets in October, after over a decade in senior positions across the group. Based in London, Petyan will lead VML’s newly combined creative and technology offering in the UK, with the aim of solidifying a differentiated, fully integrated agenc…
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decisionmarketing.co.uk broke the news in on Thursday, January 8, 2026.
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