OMD Locks In $61M Under Armour Media Business Across APAC
5 Articles
5 Articles
OMD wins Under Armour’s APAC Media Mandate after competitive Multi-Holding Pitch
Mumbai: Global media agency OMD, part of Omnicom Media Group, has been appointed the Media Agency of Record (AOR) for Under Armour across the Asia-Pacific (APAC) region, following a highly competitive six-month pitch that involved agencies from several major holding companies. This strategic win extends OMD’s existing partnership with the athletic apparel giant, which began in 2023 when the agency was named AOR for Under Armour in North America …
OMD secures Under Armour’s media mandate in APAC - adobo Magazine Online
SINGAPORE – OMD, the media agency under Omnicom Media Group, has been appointed Media Agency of Record (AOR) for Under Armour in the Asia Pacific region. The announcement follows a highly competitive six month pitch process involving agencies from multiple global holding companies.This latest win extends OMD’s global remit with the performance-driven sportswear brand, building on their successful collaboration in North America and EMEA, which be…
Under Armour extends media partnership with OMD into Asia Pacific
New Delhi: OMD has been appointed the media agency of record for sportswear brand Under Armour across the Asia Pacific region. The contract, estimated at around US$40 million by COMvergence, will see OMD handle both brand and performance media planning and buying in several key markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong. The appointment becomes effective from July 1, 2025. The account was previously …
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