Uber’s First National Holiday Spot Depicts an Emotional Suburban Homecoming

Uber’s first national holiday spot depicts an emotional suburban homecoming

In Mother’s film, a young woman’s quiet ride home reveals the weight of her unresolved bond with her father.

Uber and Mother return for the brand’s first-ever national holiday film, Close. – Marketing Communication News

Building on the recent suburbs campaign film In Good Time, Uber and Mother return for the brand’s first-ever national holiday film, Close. At a time of year when families are coming together and putting their differences aside, the film highlights how a reliable Uber ride home from the airport — especially in the suburbs, where dependable transportation can make all the difference — becomes the perfect moment to reflect on the ways our loved ones

Uber debuts emotional holiday film 'Close' with Mother, MJZ

GLOBAL – At a time of year when families are coming together and putting their differences aside, a new film from Uber in collaboration with Mother highlights how reliable the service can be — especially in the suburbs, where dependable transportation can make all the difference — becomes the perfect moment to reflect on the ways our loved ones have always shown up for us during the holidays. Close, directed by Michael Spiccia of MJZ, follows a …

Uber Drives Up ‘Close’ in Holiday Film

Uber and Mother made a tale fraught with memories of ups and downs as a young woman rides home to visit her dad at Christmastime.