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The7stars launches insights and activation platform - The Media Leader

Summary by themedialeader.com
Independent agency the7stars has launched an audience insights and activation platform that seeks to address challenges around precision targeting and data fragmentation in digital advertising. Gravity Connect aims to provide advertisers with a more transparent way to build and activate audiences through the use of location. It leverages first-, second- and third-party data at the full postcode level. Advertisers will be able to geo-target direc…
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themedialeader.comthemedialeader.com

The7stars launches insights and activation platform - The Media Leader

Independent agency the7stars has launched an audience insights and activation platform that seeks to address challenges around precision targeting and data fragmentation in digital advertising. Gravity Connect aims to provide advertisers with a more transparent way to build and activate audiences through the use of location. It leverages first-, second- and third-party data at the full postcode level. Advertisers will be able to geo-target direc…

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decisionmarketing.co.ukdecisionmarketing.co.uk

The7stars ties with Starcount for geo-targeting tool - DecisionMarketing

Independent media agency is launching a new audience insights and activation platform, designed to tackle the growing challenges surrounding precision targeting and data fragmentation in digital advertising. Gravity Connect has been created in response to the increasingly complex landscape shaped by privacy regulations and the rise of walled gardens, and is claimed to offer advertisers a more reliable and transparent way to build and activate au…

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decisionmarketing.co.uk broke the news in on Thursday, April 3, 2025.
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