The Trade Desk Announces ‘Deal Desk’, An Approach To Understanding & Managing Digital Advertising Deal Performance

The Trade Desk Announces ‘Deal Desk’, An Approach To Understanding & Managing Digital Advertising Deal Performance

Global advertising technology company The Trade Desk has announced ‘Deal Desk’, a new pillar of its Kokai platform that enables advertisers to manage their strategic one-to-one deals and upfront commitments with publishers. Deal Desk gives both advertisers and publishers unprecedented transparency and insight into the performance, quality, and pacing of their deals, and showcases premium […]

The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail – Beet.TV

The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something more sophisticated.  “Why not have both where you have great content, but then you can layer on your first party data to that content,” Spirelli told Beet.TV contributor David Kaplan at a post-upfront leadership sum…

The Trade Desk launches Deal Desk to offer transparency in programmatic advertising deals

New Delhi: Global advertising technology company The Trade Desk has announced the launch of Deal Desk, a new addition to its Kokai platform designed to support advertisers in managing their strategic one-to-one deals and upfront commitments with publishers. Deal Desk is positioned to address long-standing concerns in digital advertising about the lack of transparency and performance insights in private marketplace deals. The new feature aims to …

The Trade Desk Launches Deal Desk for Ad Performance

Global advertising technology leader The Trade Desk announced Deal Desk, a transformational new pillar of its Kokai platform that enables advertisers to manage their strategic one-to-one deals and upfront commitments with publishers. Deal Desk gives both advertisers and publishers unprecedented transparency and insight into the performance, quality, and pacing of their deals, and showcases premium internet alternatives when deals underperform. D…