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‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

Summary by Roastbrief US
London, Thursday 3rd July 2025: Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first time to show that football …
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marcommnews.com broke the news in on Friday, July 4, 2025.
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