Disney Highlights AI Planning Tools For Advertisers at Tech & Data Showcase

Disney at CES 2026: CES 2026: House of Mouse Talks Dollars and Sense

At this year's CES, Global Tech and Data Disney produced an event that offered insight into a few of their latest public tech strategies, including how they are funneling data intelligence through their environment to provide real ROI for advertisers. The event was designed to make the case to advertisers why buying placement with Disney is so compelling. However, it was also a chance to hear about how the company is thinking about what it means…

Disney Unveils New Advertising Solutions Using AI at Sixth Annual Global Tech & Data Showcase at CES 2026

Disney is expanding its advertising technology and measurement toolkit, unveiling a slate of new solutions designed to help brands plan faster, create smarter, and measure performance more effectively across its streaming and live sports portfolio. In a press release dated January 8, 2026, The Walt Disney Company said the announcements were made live from CES during its Sixth Annual Global Tech & Data Showcase, where Disney outlined how it is us…

The Business Of Data With Jon Lafayette: Disney Shows Off Data and Tech at CES

The Consumer Electronics Show has beecome a big gathering spot for people in the ad industry. No wonder. The ad business has become increasingly dependent on tech and data and showing you have technology chops is now table stakes. Several companies made announcements about their tech and data plans this week, including Disney. Read below to find out more. Thanks to this week's newsletter sponsor, Tubular LabsDisney’s New Magical Metric for Adver…

Disney Highlights AI Planning Tools For Advertisers at Tech & Data Showcase

Disney’s presentation at the Sixth Annual Global Tech & Data Showcase at CES 2026 covered how new technology powers advertising across their portfolio of streaming and live sports. Executives spoke about AI, automation, and planning tools, plus the upcoming launch of short-form vertical videos on Disney+. Disney Advertising Technology “Advertisers are raising the bar for both accountability and innovation, seeking impactful ways to align with q…