Taboola Report Claims 81% of Advertisers Struggle to Reach New Audiences

Taboola report claims 81% of advertisers struggle to reach new audiences

Digital advertising platform Taboola has released a report indicating that while advertisers are increasing budgets to attract new audiences, 81% are failing to do so due to identity fragmentation. The report suggests that overcoming these challenges could lead to a significant reallocation of ad spend to the open web.The announcement:Taboola (Nasdaq: TBLA), a global leader […]

Taboola survey: 81% of advertisers keep recycling audiences as budgets rise

Large US and UK advertisers would move 28% of budget to the open web, respondents said. Do stated intentions turn into spend once closed-loop tracking exists?

81% of advertisers struggle to reach new audiences despite rising ad budgets: Taboola Study

Mumbai: Taboola has released a new report, The Data Advantage, highlighting the challenges advertisers face in reaching new audiences as consumer journeys become increasingly fragmented across devices, platforms and channels. According to the study, advertiser budgets are rising by nearly 10% as brands seek to reach new audiences, with 30% of advertisers identifying new audiences as a top priority for additional budget allocation. Despite the in…

81% of advertisers struggle to reach new audiences amid identity fragmentation: Report

Taboola’s new report, The Data Advantage, has found that advertisers are increasing budgets to reach new audiences, even as identity fragmentation across digital touchpoints makes it difficult to identify and engage consumers beyond existing audience segments. The report examines how advertisers are responding to an increasingly fragmented consumer journey, which now spans devices and channels including email, news, search, price comparison plat…