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Salesforce Signs Definitive Agreement to Acquire Listen Labs - Directors Club News

Salesforce, the #1 AI CRM, announced it has signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. Listen Labs’s AI agents design studies, conduct in-depth research, and synthesize insights, automating the lifecycle of connecting with customers and analysing their feedback. Listen Labs streamlines this process from months to … Continue reading Salesforce Signs Definitive Agreement to …

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Investors were ready for the next billion-dollar round. But a meeting with Salesforce CEO Marc Benioff changed everything. Now the Swedish-founded AI company Listen Labs is being sold to the tech giant.

·Stockholm, Sweden
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Three years ago, Swede Alfred Wahlforss founded the AI company Listen Labs in the US. Now they are being swallowed up by software giant Salesforce, in a deal rumored to be worth around SEK 20 billion. “Salesforce founder Marc Benioff is a great role model for me,” says Alfred Wahlforss.

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Dagens industri broke the news on Tuesday, September 29, 2026.
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