‘Strength Baked In’: Hovis goes back to its roots with new brand platform

Hovis returns with ‘Strength Baked In’ campaign - Mobile Marketing Magazine

Hovis is back on UK TV screens for the first time in six years with a new campaign called ‘Strength Baked In’, created by global creative agency VCCP. The campaign celebrates Hovis’ long history and its place in British life, going back to 1886 when the brand began mass-producing bread in Macclesfield. The campaign’s main film, directed by Zak Razvi, features old Hovis ghost signs on buildings in towns like Stockport and Preston. These signs hel…

Hovis unveils first campaign in six years - Marketing Beat

Baked goods brand Hovis has unveiled its first new TV campaign in six years, celebrating the brand’s heritage. Devised by its creative agency of record, VCCP,  ‘Strength Baked In’ is the first campaign from the agency since it won the account in 2024. A 40-second hero spot, directed by Zak Razvi , highlights how signs of the brand’s history are still visible in communities today and tells their stories. The film is soundtracked by Remember My Na…

‘Strength Baked In’: Hovis goes back to its roots with new brand platform

London, Tuesday 20th May: For the first time in six years, Hovis returns to screens across the UK with a bold new brand platform and campaign from its global creative agency of record VCCP.  The new brand platform ‘Strength Baked In’ celebrates Hovis’ roots and its enduring role as a British icon and its rich heritage. It marks a return to the values first baked into the brand which started mass production in Macclesfield in 1886 – reconnecting …