Sophie Turner Returns to the South of France to Reignite Her Love Affair With the St-Germain Hugo Spritz

Sophie Turner stars in rom-com style St Germain campaign - Marketing Beat

Alcohol brand St Germain Elderflower Liqueur has unveiled a new campaign starring Game of Thrones actress Sophie Turner. Devised by creative agencies Nike and BBDO New York, the marketing drive follows Turner as she takes a turn behind the bar, showing off her lack of culinary skills. The campaign will play throughout the summer, with the brand releasing digital content collaborations, helping Turner to improve her abilities in the kitchen. “I’m…

Sophie Turner Shakes Things Up in ST-GERMAIN’s Summer Cocktail Campaign

Sophie Turner is back behind the bar—this time with a sprig of mint, a lime wedge, and a full dose of elderflower charm. The Game of Thrones star, known as much for her effortless elegance as her dry wit, is fronting the second chapter of her collaboration with ST-GERMAIN Elderflower Liqueur. And in what may be the chicest plot twist of the season, she’s reintroducing the world to the ST-GERMAIN Hugo Spritz—poised once again as the cocktail of t…

Sophie Turner Returns to the South of France to Reignite Her Love Affair With the St-Germain Hugo Spritz

Brand-New Short Film Spotlights Internationally Acclaimed Actress Inviting the World to ‘Sip Into Something Fresher’ As She Crafts the Perfect ST-GERMAIN Hugo Spritz Turner’s global campaign with ST-GERMAIN expands in its second year, serving up celebrated chef collaborations, a French Riviera-inspired NYC pop-up, and a fresh new wave of creative content HAMILTON, Bermuda, May 21, 2025 – This summer, ST-GERMAIN® Elderflower Liqueur announces a d…