Sociable: Snapchat offers unified optimization approach to app marketers

Sociable: Snapchat offers unified optimization approach to app marketers

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

Snapchat Introduces Unified Attribution to Improve Real-Time App Campaign Measurement and Optimization

Unified Attribution has been launched by Snapchat as a means through which app advertisers can measure and optimize their campaign performance. The solution will be available in beta until the end of the year before being released on a wider basis. It seeks to enable advertisers to analyze the effect of their campaigns based on Snapchat metrics as well as third-party data. The move is in line with an increasing trend towards transparency and cro…

Snapchat introduces Unified Attribution to combine app campaign metrics and third-party measurement data

Snapchat is rolling out a new attribution framework aimed at app advertisers, introducing Unified Attribution, a system designed to combine Snapchat campaign data with third-party measurement insights in a single reporting environment. Currently available in beta and expected to launch more broadly later this year, the update is intended to give advertisers a consolidated view […] More The post Snapchat introduces Unified Attribution to combine …