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Ro’s Will Flaherty: Healthcare Marketing Needs ‘Real Human Stories’ – Beet.TV
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Ro’s Will Flaherty: Healthcare Marketing Needs ‘Real Human Stories’ – Beet.TV
CANNES, France — Ro, the direct-to-patient marketing company, is trying to change the perception of healthcare advertising. The vertical has long suffered a reputation for being boring and formulaic (add your own “side effects include” litany of bizarre possibilities). On a basic level, healthcare ads often seem detached from the real human experiences that drive patients to seek care. Ro is deliberately working to dismantle those associations …
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