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Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman – Beet.TV
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Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman – Beet.TV
RANCHO PALOS VERDES, CALIF. — Retail media is rapidly evolving from a performance-driven niche into a foundational layer across the entire advertising ecosystem, according to analyst and consultant Andrew Lipsman, speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA. Lipsman argued that the industry’s understanding of retail media remains too narrow. While brands often see it as a branch of e-commerce marketing focused on drivin…
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