Red Rooster Leans Into Social with Kill Boring Dead Appointment

Red Rooster leans into social with Kill Boring Dead appointment

Australia’s original chicken shop, Red Rooster, is betting big on social-first marketing in 2026, appointing Kill Boring Dead as its social agency partner in a move designed to push the fast-food brand further into culture – and further away from safe, polished advertising. The appointment signals a deliberate shift away from traditional broadcast-led thinking toward platform-native, culturally driven social content designed to drive both attent…

Kill Boring Dead To Lead Social Media Shake Up For Red Rooster

For our readers in Bondi, Red Rooster is like Chargrill Charlie's. Though double-pluggers are more common among the clientele.

Red Rooster moves social media account to Kill Boring Dead

Australian chicken chain Red Rooster has shifted its social media duties to Melbourne independent agency Kill Boring Dead.Mumbrella understands that Leo Australia, which also handles Red Rooster’s creative brief, previously handled the fast food chain’s social media, taking it over in 2024 when incumbent White Grey was folded into AKQA.The Publicis-owned creative agency acquired the […]

Red Rooster goes all in on social, appoints Kill Boring Dead as social agency partner

Sydney.  January 29, 2026: As the first move in a new, social-dominant chapter for 2026, Australia’s first chicken shop, Red Rooster (Reds), has appointed Kill Boring Dead (KBD) as its social media partner, marking a decisive shift toward bolder, braver and more culturally relevant social media marketing. The partnership signals Reds’ intent to do things differently and rethink how fast-food brands show up in culture, leaning into realness over …