Havas Creates Chief Strategy Officer Role, Appoints Raphael De Andreis

Havas creates Chief Strategy Officer role, appoints Raphael de Andreis

New Delhi: Havas has created the new role of Chief Strategy Officer and appointed Raphaël de Andréis to the position. He will continue in his current role as CEO, Western Europe, while taking on responsibility for shaping the group's global strategy. Reporting to Yannick Bollore, Chairman & CEO, Havas, de Andreis will work with the leaders of the group's Creative, Media, Health, and Content at Scale networks.  His mandate includes driving strate…

Havas creates Chief Strategy Officer role and appoints Raphaël de Andréis – Marketing Communication News

Raphaël de Andréis is appointed Chief Strategy Officer for Havas in addition to his responsibilities as CEO Western Europe to further strengthen the Group’s strategic focus and drive greater value creation for clients across the organisation. With the creation of this new role, Havas is pursuing a clear ambition: to become the most client-centric and AI-enabled network, in line with its Growth, Powered by Desire positioning. Reportingdirectly to Yannick Bolloré, Havas’ Chairman & CEO, and working closely with leaders of theCreative, Media, Health, and Content at Scale networks, Raphaël de Andréis will help shape globalstrategy, guide the brand portfolio roadmap, and accelerate alignment across the Havas Villages.The role is designed to bring together world-class creativity, data, technology, and execution withina single integrated, future-ready vision, powered by the Group’s Operating System, Converged.AI. Raphaël de Andréis will ensure strategic consistency across the organisation while acceleratingcollaboration between networks and disciplines. The role is expected to support an even moreefficient delivery model and further strengthen Havas’ differentiation in the market. Through thisappointment, Havas reaffirms its commitment to strategic relevance, operational convergence, andmeasurable business impact. “For our clients, unprecedented market changes bring both challenges and opportunities. To helpthem succeed in this complex environment, Havas must be the most client-focused communicationsgroup, bringing together technology, media, and world-class creativity to create desirable brandstories. Raphaël brings an international cross-disciplinary perspective and has been instrumental inshaping our Group’s Growth, Powered by Desire positioning. His appointment will further strengthenour ability to deliver integrated, high-impact strategies for our clients,” said Yannick Bolloré,Chairman & CEO, Havas. Raphaël de Andréis began his career at TBWA before joining the Group in 1996 at BETC, where hebecame President in 2007 and helped position the agency as one of the most creative globally. Helater joined Canal + as Executive Vice President before being appointed Chief Executive Officer ofHavas Media Network France and President of Havas Productions in 2013. As a member of Havas’Executive Committee, he went on to lead the integration and development of Havas Village France,while supporting the growth of our businesses across Western Europe. With extensive internationalexperience across creative, media and content, he has played a key role in shaping Havas’ newstrategic positioning, Growth Powered by Desire. He is also the author of two novels, AIR (2019) andMER (2022), exploring themes of technological and environmental transformation. “I am delighted and honoured by the trust Yannick Bolloré has placed in me to help strengthen Havas’ unique value proposition for brands. Our ambition is to build the most desirable organisation in our industry, delivering clear and measurable impact, grounded in three core commitments: a technology-agnostic approach, creativity at the core, and a relentless focus on business outcomes for our clients,” added Raphaël de Andréis, CEO Western Europe & Chief Strategy Officer, Havas. Source: Havas