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PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
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For INTERBEV, PubMatic launches its first agency advertising campaign in France, in partnership with Amnet. This video campaign targets kitchen enthusiasts and consumers of responsible products, with a completion objective (VTR). Starting with a brief written in natural language via the LLM Claude, the teams were able to configure and launch the campaign instantly, directly translating the objectives into operational parameters in AgenticOS. Whi…
PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...] The post PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM appeared first on ExchangeWire.com.
Time saving, consistent set-up, results at the rendezvous: the LLM satisfied the traders in this first test campaign in France.
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