Porsche targets 20% price rise on top models, cuts break-even below 200,000 units
15 Articles
15 Articles
Porsche is making its most expensive cars even more expensive. By 2030, the average price of its top models will be increased by around 20 percent as part of a new strategy where exclusivity will boost earnings
The German car manufacturer seeks to reduce the point of loss to less than 200,000 cars per year.
The new CEO Michael Leiters presented the strategy for his company on Wednesday. He wants to reflect on old strengths such as burner cars – and make Porsche vehicles more expensive than they already are.
The German car manufacturer Porsche AG intends to increase the average price of the most expensive of its models by about 20% by 2030, writing The Financial Times.
Porsche Wants to Sell Fewer Cars and Make More Money
Average prices of Porsche's top models are expected to rise above €330,000, or about $370,000, by 2030.The company wants its most expensive models to make up 45 per cent of its portfolio.Porsche is targeting a break-even point below 200,000 vehicles as it moves from “volume over value” to “value over volume”.Porsche is planning a major shift towards more expensive and exclusive cars, with the German sports-car maker aiming to lift the average pr…
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