Porsche Plans New Halo Car, SUVs and Specials in Revival Plan
16 Articles
16 Articles
Less is more: The sports car manufacturer Porsche wants to focus on less, but more lucrative models in the future. In addition, the costs are to be reduced rigorously.
Once Porsche was the profit bead of VW. Only recently, however, the company had to write billions off on its subsidiary. Porsche CEO Michael Leiters wants to make the change. What does his plan look like?
Once Porsche was the profit bead of VW. Only recently, however, the company had to write billions off on its subsidiary. Porsche CEO Michael Leiters wants to make the change. What does his plan look like?
In a year, Porsche's profits collapsed, pushing Michael Leiters to draw the Sportwagenschmiede strategy in Stuttgart. Behind this winback plan are new models, upscaled and heavy social sacrifices.
Porsche plans not only to sell fewer cars and increase their prices, but the German manufacturer also formalizes the development of a new sports car positioned above 911. The goal will be to attack the "big" models of Ferrari, Lamborghini and McLaren.
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