NSW Gov & EPA Call Upon Aussie Wildlife In ‘Nature Hates A Tosser’ Campaign

NSW EPA launches new ‘Nature hates a tosser’ behaviour change campaign

The NSW EPA has released a new litter-prevention campaign that personifies native animals as angry and watchful to deter habitual litterers.The announcement:It’s a simple truth – nature hates a tosser. And one at the core of a new NSW Environment Protection Authority (EPA) awareness campaign, aimed at changing the behaviour of daily and weekly litterers. […]

NSW Gov & EPA Call Upon Aussie Wildlife In ‘Nature Hates A Tosser’ Campaign

Nature hates tossers. And if you're wondering, that means you, too.

Nature is watching – and it’s angry in the new NSW EPA litter prevention campaign by 303 MullenLowe

Sydney, November 25, 2025: It’s a simple truth – nature hates a tosser. And one at the core of a new NSW Environment Protection Authority (EPA) awareness campaign, aimed at changing the behaviour of daily and weekly litterers. Developed by 303 MullenLowe, the new Nature Hates a Tosser campaign personifies native wildlife as watchful and angry rather than innocent and helpless, to target an audience that will often make excuses for littering, or …

Nature is watching - and it's angry in new NSW EPA litter prevention work via 303 MullenLowe

It’s a simple truth – nature hates a tosser. And one at the core of a new NSW Environment Protection Authority (EPA) awareness campaign developed by 303 MullenLowe, aimed at changing the behaviour of daily and weekly litterers. The new Nature Hates a Tosser campaign personifies native wildlife