Marketing Tactics Used by Pharma Companies Influence Physician Prescribing Habits
The first Cochrane review found 93 studies linking company payments and meals to more prescriptions and lower-value drugs, researchers said.
- On Friday, a major Cochrane review of 93 studies concluded that pharmaceutical company gifts and payments to doctors increase inappropriate prescribing and medication volumes.
- The analysis found that even "very small payments" like $13 meals influence physicians to prescribe higher doses beyond national guidelines, said senior author Lisa Bero, a University of Colorado Anschutz medicine professor.
- Pharmaceutical lobbying is "totally commonplace" globally, according to Associate Professor Geoff Spurling of the University of Queensland, affecting prescribing across Europe, Australia, and the United Kingdom.
- The Physician Payments Sunshine Act provides transparency in the United States, yet Canada lacks mandatory disclosure laws, a gap Professor emeritus Joel Lexchin of York University says Ottawa should address.
- Implementing stronger conflict-of-interest policies across hospitals and medical schools would improve prescribing and protect patients, said Barbara Mintzes, a University of Sydney professor in pharmacy.
13 Articles
13 Articles
Drug company gifts, meals, and payments to doctors lead to worse prescribing, review of 93 studies finds
Gifts, payments, free meals, and other marketing ploys by pharmaceutical companies heavily influence doctors to prescribe more drugs, choose less appropriate treatments, and drive up prescription costs, according to a systematic review of 93 studies. The post Drug company gifts, meals, and payments to doctors lead to worse prescribing, review of 93 studies finds appeared first on U.S. Right to Know.
Free Meals and Other Perks From Big Pharma Really Do Sway Doctors, Review Finds
A new systematic review, published by Cochrane, has found a direct “dose-response” relationship between the number prescriptions for certain drugs and the amount of free meals given to doctors.
Marketing tactics used by pharma companies influence physician prescribing habits
A new Cochrane review led by a team of international researchers including from U of T, has found that marketing strategies used by pharmaceutical companies such as payments for consulting and advisory board membership and free meals offered to physicians, can negatively influence prescribing habits.
Doctors who receive gifts from pharmaceutical companies prescribe more drugs. How can patients protect themselves from false prescriptions?
Coverage Details
Bias Distribution
- 54% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
