NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES

NBCUniversal Unveils ‘Arrival Ads’ for Peacock and Other Ad-Tech Innovations to Capitalize on Investments in Live Sports and Events

NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements unveiled by the company.

NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES

NBCU debuts new ad tools, including enhanced contextual targeting.

How NBCU’s new tools boost ads as live TV events take center stage

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics

NBCU Putting More Data at Clients' Fingertips With Performance Insights Hub

NBCUniversal plans to offer more advertisers more measurement and better measurement of how campaigns perform. In a preview of that they’ll be showing off next month during the annual Consumer Electronics Show in Las Vegas, NBCU also said it is offering new ad formats and making more of them available to any programmatic buyer with a laptop.Used to be, there was nothing more powerful than TV advertising. And the only data people who sold it had …

NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement – Beet.TV

NBCUniversal today announced a suite of new cross-platform data and technology products that promises to enhance the consumer experience and prove real-time impact for advertisers.  Chief among NBCU’s solutions was the introduction of LIVE Total Impact, which the media giant is billing as industry’s first cross-platform tool designed to leverage real-time viewership of live tentpole moments and extend engagement across the company’s full ecosyst…