Max the Stress Ball makes an unhinged return in Income Insurance’s latest campaign by BBH Singapore

Max the Stress Ball makes an unhinged return in Income Insurance’s latest campaign by BBH Singapore - adobo Magazine Online

SINGAPORE – Max the Stress Ball is back. And this time, he’s on a stress-fuelled rampage. In the latest campaign crafted by Income Insurance and BBH Singapore, the iconic human stress ball rages against the capital guarantee1 promised by Income Insurance’s Savings products – Gro Cash Plus and Gro Cash Sure – which means less financial stress for customers and, evidently, lesser need for stress balls. The campaign targets middle-aged Singaporeans…

Max the Stress Ball makes an unhinged return in Income Insurance’s latest campaign by BBH Singapore

SINGAPORE, 2 JULY 2025: Max the Stress Ball is back. And this time, he’s on a stress-fuelled rampage. In the latest campaign crafted by Income Insurance and BBH Singapore, the iconic human stress ball rages against the capital guarantee1 promised by Income Insurance’s Savings products – Gro Cash Plus and Gro Cash Sure – which means less financial stress for customers and, evidently, lesser need for stress balls. The campaign targets middle-aged …

Insurer Unleashes a Giant, Destructive Stress Ball in the Workplace

ACTOR: So, what's my next gig? AGENT: You'll be playing a big yellow stress ball, bouncing down corridors and smashing everything in sight. ACTOR: (puts head in hands) AGENT: Tom Cruise started this way, trust me! Max the Stressed Ball—indeed, a costumed performer—goes on a rampage in BBH Singapore's latest super silly (but memorable!) spot