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Mattel attracts takeover interest from Authentic Brands Group, the Wall Street Journal reports

Mattel shares rose nearly 20% after reports said Authentic Brands discussed a takeover offer worth more than $6 billion.

  • On Thursday, Authentic Brands Group discussed a bid for Mattel valued at around $6 billion, or more than $20 per share, sending shares up nearly 20%.
  • This news follows Mattel's Wednesday announcement that Cond Nast CEO Roger Lynch will become its next CEO, succeeding Ynon Kreiz, who is joining Paramount and Warner Bros and Discovery.
  • Sources confirmed to CNBC that preliminary discussions regarding a potential takeover are underway, with Authentic maintaining interest in entertainment properties tailored to children.
  • A Mattel spokesperson said, "As a matter of company policy, we do not comment on market rumors or speculation," while sources cautioned discussions are "very preliminary."
  • Mattel traded just above $15 per share on Thursday afternoon, after shares closed down 4% on Wednesday following the Lynch announcement.
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Illustrative image Photo: PexelsAuthentic Brands makes initial approach by Mattel and studies offer of US$20 per action

An M&A at Mattel?

Authentic Brands is interested in buying Mattel, said the Wall Street Journal. A house of brands has already made a first approach with the toy manufacturer and studies an offer of at least $20 per share, which would evaluate Barbie's owner and Hot Wheels in more than $6 billion. [...]

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  • 40% of the sources are Center, 40% of the sources lean Right
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WTVB broke the news on Thursday, October 1, 2026.
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