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Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying – Beet.TV
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Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying – Beet.TV
AMENIA, NY – The long-standing boundaries between buying and selling in programmatic advertising are dissolving as supply-side platforms assert greater influence over media investment decisions. “The supply side is taking on an increasingly more significant role in media buying today,” Gregory Sherrill, VP of Demand at Magnite, told Beet.TV contributor David Kaplan in an interview at the Beet Retreat Berkshires 2025. This shift reflects a fundam…
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