6 Articles
6 Articles
Louis Vuitton Loses Sales in China After Tea Logo Case Backlash
In June last year, Louis Vuitton opened a huge cruise ship-shaped store in the swanky Jing’an neighborhood of Shanghai. The inauguration drew crowds, with the star-studded invitee list including popular actors like Lin Yi and Gong Jun, the brand’s ambassadors.
A dispute over a trademark with a local tea maker triggers a patriotic reaction that aggravates the fall in demand for the most profitable brand of LVMH
Protothema
e-thessalia.grThe legal dispute with Molly Tea has sparked a wave of reactions in China, further damaging the French house's image in a market where demand for luxury goods is declining.
In China, the loss of public support could have serious business consequences. Louis Vuitton has now probably learned this for a lifetime.
Coverage Details
Bias Distribution
- 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
