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Hyrox Grew From 3,000 Competitors to 1.4 Million. Now Its Founders Are Reclaiming Majority Ownership
Hyrox said the deal values the company at about €600 million as it expands to more than 100 events and 1.4 million participants.
- On Tuesday, Hyrox co-founders and a consortium led by American private equity firm L Catterton bought back Infront Sports' majority stake in the Hamburg-based Hyrox fitness-racing group.
- Swiss firm Infront first invested in the business in 2019 and became its majority owner in 2022, overseeing Hyrox's expansion from a niche fitness challenge into a global phenomenon.
- Hyrox expanded to more than 100 events in more than 30 countries, attracting over 1.4 million participants and more than 1.5 million spectators during the 2025-26 season, according to Infront.
- Media reports value the deal at €600 million, while Hyrox co-founder Moritz Fuerste, a double Olympic hockey gold medallist for Germany, called it "a pivotal next step in the rapid evolution of the Hyrox success story."
- Aiming for a place in the 2032 and 2036 Games, the sport has set its sights on the Olympics, with Hyrox India head Deepak Raj stating the organization's goals in August.
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12 Articles
12 Articles
Hyrox Grew From 3,000 Competitors to 1.4 Million. Now Its Founders Are Reclaiming Majority Ownership
Over the past seven years, the company has seen a massive uptick in participants and spectators. An expert says the founders regaining control is a telling sign of what’s to come.
·New York, United States
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A consortium led by the manager L Catterton bought the control of the Hyrox fitness competition organizer in a transaction with Infront Sports & Media. Exclusive material for subscribers. To have full access, access the link of the material and register.
·Rio de Janeiro, Brazil
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Total News Sources12
Leaning Left0Leaning Right4Center4Last UpdatedBias Distribution50% Center, 50% Right
Bias Distribution
- 50% of the sources are Center, 50% of the sources lean Right
50% Right
C 50%
R 50%
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