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Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype – Beet.TV
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Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype – Beet.TV
RANCHO PALOS VERDES, CALIF. – Could the narrative around connected TV be shifting? Once seen as a pure-play brand-building medium, a growing chorus of vendors and agencies now pitches CTV as a bottom-funnel conversion driver. But for some, this view represents a fundamental misreading of both the medium and marketing itself. Benoit Vatere, Chief Media Officer at beverage brand Liquid Death, believes the industry is chasing a flawed premise by tr…
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