KFC names first global chief brand officer amid identity overhaul

KFC Taps Taco Bell Veteran Amy Ellis Durini to Lead Global Brand Overhaul

KFC Global has appointed Amy Ellis Durini as its first chief brand officer effective Nov. 1. The Taco Bell International veteran returns after eight prior years at KFC to oversee global strategy, loyalty, innovation and modernization efforts amid a major brand refresh. The hire aims to drive consistency across 34,000 locations while accelerating menu and experience updates.

KFC names first global chief brand officer amid identity overhaul

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.  

Amy Ellis Durini departs Taco Bell for KFC Global - Brand Innovators

KFC Global has named Amy Ellis Durini as global chief brand officer effective November 1. In the newly created role, reporting directly to KFC’s global chief executive officer Scott Mezvinsky, Ellis Durini will lead KFC’s global brand strategy, overseeing brand, loyalty and retail, as well as new concept development and innovation.  She joins KFC from […]

Amy Ellis Durini returns to KFC Global as chief brand officer

She most recently served as chief marketing and strategy officer at Taco Bell International.