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Top Brand-innovators.com News

Blue Moon, the Orange-Flavored Beer, Is Being Turned Into a Lip Balm
New York City · New York

Blue Moon, the Orange-Flavored Beer, Is Being Turned Into a Lip Balm

67% Center coverage: 9 sources
By Jordan Valinsky, CNN New York (CNN) — The vibrant burst of orange flavor emanating from a Blue Moon is so lip-smacking good that it’s being turned into a lip balm. The Molson Coors-owned brand is partnering with Eos, a popular beauty company, to make a lip balm inspired by the punchy, Valencia orange flavor that’s brewed into a Blue Moon beer. The limited-edition product is “intended” for legal-aged drinkers and goes on sale Wednesday at Eos’…See the Story
Instacart Embraces ‘90s Nostalgia with Throwback Ads and Prices
Instacart

Instacart Embraces ‘90s Nostalgia with Throwback Ads and Prices

Coverage: 2 sources
Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.See the Story
Cannes Lions Entries Reveal a Shift in Creativity
Cannes · Cannes

Cannes Lions Entries Reveal a Shift in Creativity

26,900 submissions.See the Story

What goes into creating the Amazon Port at Cannes? - Brand Innovators

Amazon is back at the Port this year with a new rebrand and its largest activation to date to show for it.  The space is designed by Salt and Pinch for the third year in a row. This year the theme is blending quiet luxury with immersive storytelling, which came out of research by insights from Amazon Ads’ “Beyond the Generational Divide,” which is launching Monday, June 16, on the Cannes Lions mainstage. The study challenges traditional demograp…Amazon · CannesRead Article

The Cointreau makes the margarita says Aubrey Plaza - Brand Innovators

Aubrey Plaza brings her irreverent persona back to the Cointreau brand to suggest that the key ingredient in a margarita isn’t the tequila, it’s the Cointreau.  The campaign, a continuing evolution of the brand’s “MargaRight” campaign, depicts Plaza introducing her own line of tequila (a playful dig at the increasing number of celebrity-owned tequila brands) called “Any Tequila.” The suggestion is that it doesn’t matter which tequila one might u…Read Article

MassMutual understands how financial uncertainty feels - Brand Innovators

MassMutual demonstrates the sense of peace and reassurance that having a financial professional can bring during times of uncertainty in its latest marketing campaign, tagged “The Feeling is MassMutual.” The campaign is aimed at both consumers and financial advisors, with the dual purpose of highlighting awareness for the company’s wealth management offerings and its dedicated financial professionals. The effort, the first from agency 72andSunny…New York City · New YorkRead Article

HBO, Grubhub bring Hot Fellas to three cities - Brand Innovators

MassMutual demonstrates the sense of peace and reassurance that having a financial professional can bring during times of uncertainty in its latest marketing campaign, tagged “The Feeling is Mass Mutual.” The campaign is aimed at both consumers and financial advisors, with the dual purpose of highlighting awareness for the company’s wealth management offerings and its dedicated financial professionals. \ The effort, the first from agency 72andSu…GrubHubRead Article

Brand Innovators appoints Gisela Germano as Chief Content and Community Officer - Brand Innovators

Brand Innovators is excited to announce the appointment of Gisela Germano as its new Chief Content and Community Officer.  Gisela is a forward-thinking, results-driven executive with a proven track record of driving revenue growth, building high-performing teams, and delivering award-winning marketing and sponsorship programs. She has held executive roles at both global networks and independent agencies, managing multi-disciplinary teams and ful…United States · United StatesRead Article

Airbnb names Apple veteran Rebecca Van Dyck as CMO - Brand Innovators

Airbnb has tapped Rebecca Van Dyck as its new CMO. Van Dyck has been working for the home rental site as a consultant for several months. In her new role, she will lead Airbnb’s Marketing, Research and Creative teams and she will be “embedded in product development from the start, helping shape the work from the ground-up.” “As a lifelong traveler, I have personally experienced how Airbnb has changed the way we travel. As a marketer, I have alwa…Apple · San FranciscoRead Article

How Cetaphil got $54 million in earned media with a Super Bowl ad made in less than two weeks - Brand Innovators

When Tara Loftis, a lifetime beauty marketer, was two weeks into her role as global president, dermatological skincare (Cetaphil, Differin, Alastin, Benzac) at Galderma, she got an alert that the teams for the Super Bowl had been announced.  “It’s wired in me to be like, OK, it’s go time. So we have to brainstorm,” said Loftis during a fireside chat at Brand Innovators Marketing Leadership Summit during SXSW London, who had joined the company to…Sports · New OrleansRead Article

The largest trend in the West is the rise of live social shopping: Gary Vaynerchuk - Brand Innovators

“The largest trend in the West is the rise of live social shopping,” said Gary Vaynerchuk, CEO of VaynerMedia, during a live broadcast on stage at the Brand Innovators Marketing Innovation Summit during SXSW London stage. “No bullshit, this can change your entire career,” he added. “I’m not kidding.” Vaynerchuk encouraged the sixty or so people in the room to spend 10 hours “chatting, convening, and Googling live social shopping and TikTok Shop.…Shopping · LondonRead Article

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