KFC Appoints ‘Global Chief Brand Officer’ as Fast-Food Chain Faces Fierce Competition
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6 Articles
The Independent
The Independent (US)KFC appoints ‘global chief brand officer’ as fast-food chain faces fierce competition
KFC announced a rebrand effort in June that involved new menu items and a refreshed logo
KFC is strengthening global brand management at a time of transformation. The catering chain created, for the first time, the position of Global Chief Brand Officer, a new position that will be occupied by Amy Ellis Durini from 1 November.
Amy Ellis Durini, a longtime Yum Brands executive, will become KFC’s first global chief brand officer.
KFC Global Appoints Amy Ellis Durini as Global Chief Brand Officer
KFC Global has appointed Amy Ellis Durini as its new Global Chief Brand Officer, bringing back a familiar executive to lead the fast-food chain’s global brand and retail strategy. Durini will take charge of KFC’s global brand strategy, brand, loyalty and retail functions, effective November 1, 2026. She will report directly to Scott Mezvinsky, Chief Executive Officer of KFC Global. The appointment marks a return to KFC Global for Durini, who was…
Amy Ellis Durini Returns to KFC Global as Chief Brand Officer
Amy Ellis Durini is returning to KFC Global in a newly created leadership role as the brand continues its push to modernise its global identity, customer experience and restaurant offerin KFC Global has appointed Amy Ellis Durini as its first Global Chief Brand Officer, with the appointment taking effect on 1 November 2026. In the […] The post Amy Ellis Durini Returns to KFC Global as Chief Brand Officer first appeared on Pat on Brands.
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