John Lewis Partnership Adds Offsite Capabilities To Retail Media Network

Albertsons’ Mintz: To Prove Their Value, Agencies Must Close the Loop With Retail Data – Beet.TV

CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In that quest, manyare increasingly looking to retail media networks, which hold the first-party purchase data necessary to verify whether a campaign truly influenced a sale. This is the assessment of Julian Mintz, VP, ad sales at Albertsons Media Collective, who believes retail …

John Lewis boosts retail media network with offsite capabilities - InternetRetailing

The John Lewis Partnership has advanced its retail media offer, with partner brands now able to access offsite media capabilities. As a result, brands will be able to activate advertising campaigns across a range of external channels – all powered by first-party data.  The new options include video ads via connected TV – including on popular streaming services – as well as online videos and display ads on popular consumer websites. Until now, ad…

Brands can now use John Lewis Partnership data offsite - DecisionMarketing

The John Lewis Partnership has boosted its retail media offer by allowing brands to activate ad campaigns across a range of external channels powered by first-party loyalty data from both Waitrose and John Lewis.  The new options include video ads via connected TV – including on popular streaming services – as well as online videos and display ads on popular consumer websites. Until now, advertising opportunities had been limited to the Partners…

John Lewis Partnership Adds Offsite Capabilities To Retail Media Network

The John Lewis Partnership (JLP) has advanced its retail media offer, with brands working with its John Lewis and Waitrose chains now able to access offsite media capabilities. The move means brands will be able to activate advertising campaigns across (more…) The post John Lewis Partnership Adds Offsite Capabilities To Retail Media Network appeared first on KamCity.

John Lewis Partnership advances retail media network with offsite capabilities

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! The John Lewis Partnership has advanced its retail media offer, with partner brands now able to access offsite media capabilities. As a result, brands will be able to easily activate advertising campaigns across a range of external channels – all powered by first-party data.  The new options include video ad…

John Lewis expands retail media to offsite digital channels

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.