Influencer Boom at US Open Tests Boundaries of Tennis Etiquette
Around 100 creators received credentials as organisers expanded coverage to meet rising attendance and social media interest in tennis.
- Influencers and content creators armed with smartphones and ring lights have become prominent in the stands at this year's Open, often prioritizing social media content over on-court Tennis action at Flushing Meadows.
- Tournament organizers credentialed Around 100 content creators to promote the Open, with 20 dedicated to food and beverage coverage, including the famed "Honey Deuce" cocktail designed to attract viral attention.
- A chair umpire reprimanded patrons staging a photo shoot during twice champion Naomi Osaka's first-round match at Arthur Ashe Stadium on Monday, while another user filmed during Madison Keys' match against Alina Korneeva.
- 2024 runner-up Jessica Pegula called selfie lights during play "a bit disrespectful" to athletes' careers, while 2021 champion Daniil Medvedev said increased visibility helps Tennis grow, though distracting lights can challenge play.
- The ATP tour expanded its TikTok partnership earlier this year, citing a more than 25% increase in Tennis posts during 2025, as 2017 finalist Madison Keys called the Open the "big-show Grand Slam.
12 Articles
12 Articles
Influencer boom at US Open tests boundaries of tennis etiquette
Le Journal de Montreal
Le Journal de Quebec"People in the field are performing. It's their career and their job," laments a player.
Not everyone is showering people with hearts. The enormous number of influencers at the US Open is a topic of conversation at the final Grand Slam of the year. Especially because some have little sense of tennis etiquette. They record TikToks during points or hinder players with their selfie lights.
US Open Faces Reckoning as Influencers Crowd Tennis’s Biggest Stage
NewsFinale NewsFinale Journal Jessica Pegula’s answer said plenty. It reflected a growing tension in the opening week of the U.S. Open, a Grand Slam long known for its polished, high-end New York energy — and now seeing its cultural footprint expand as influencers, content creators and celebrity spectacle increasingly blend with the tennis at Flushing Meadows. The $23 […]
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