Content Creators at U.S. Open Spark Fan Etiquette Debate
Osaka said distractions from influencers and noisy fans must be managed better as around 100 accredited creators drew debate at the tournament.
- Following distractions during her first-round match on Tuesday at Arthur Ashe Stadium, Naomi Osaka urged influencers to "read up on the sport," emphasizing that spectators must respect the game's etiquette.
- The US Open granted accreditation to around 100 influencers this year, double last year's amount, sparking debate over balancing new audience growth with the sport's traditional etiquette standards.
- Coco Gauff compared the situation to a red carpet event, saying "if you're being invited to a red carpet, you wouldn't show up in jeans," while Pegula called the filming "a bit disrespectful."
- During her second match on Thursday, the umpire repeatedly asked the crowd to be quiet; Osaka noted it was more intervention than she had "ever heard an umpire tell a crowd to be quiet."
- Daniil Medvedev stated there is "a lot of more upside than downside" to new tennis fans, trusting the United States Tennis Association to manage disturbances through referee intervention.
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A new problem is emerging during the US Open. Influencers in the stands. – You have to respect the sport, says Naomi Osaka.
Naomi Osaka Calls Out Disruptive US Open Influencers, Demands 'Respect for the Game' | 🎾 LatestLY
Naomi Osaka, 28, has spoken out against disruptive social media influencers at the 2026 US Open, urging them to 'respect the sport's etiquette' after incidents in her first and second-round matches against Anastasia Zakharova and Katerina Siniakova. 🎾 Naomi Osaka Calls Out Disruptive US Open Influencers, Demands 'Respect for the Game'.
‘You have to respect the sport’: Naomi Osaka calls out USTA over influencer culture at US Open
Naomi Osaka wants better management of influencers attending the US Open tournament. She believes influencers can help grow tennis but must respect its rules. Osaka advanced to the third round after a tough match against Katerina Siniakova. Other players like Alex Eala and Coco Gauff also progressed in the tournament. Madison Keys survived a major scare, saving five match points.
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