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Fan Etiquette Under Fire at US Open
Organizers have credentialed about 100 creators as viral posts and selfie lights draw complaints from players and officials.
On Monday, chair umpire Kader Nouni reprimanded patrons for staging a disruptive photo shoot with portable lights during Naomi Osaka's first-round victory over Anastasia Zakharova, forcing the four-time Grand Slam champion to pause her service.
Aiming to reach a broader audience, the U.S. Tennis Association approved credentials for nearly 100 content creators this year, nearly double the 54 credentialed when the program launched in 2025.
Osaka urged influencers to "read up" on tennis rules, while 2024 runner-up Jessica Pegula called the use of selfie lights "a bit disrespectful" to athletes performing their jobs.
U.S. Open spokesperson Brendan McIntyre confirmed the individuals involved were not official credentialed creators, though tournament officials maintain mechanisms to address crowd noise when disruptions occur.
The men's ATP tour expanded its TikTok partnership earlier this year, citing a more than 25 percent increase in tennis-related posts, as organizers balance broader outreach with enforcing traditional spectator standards.