Is the ‘KegChup’ About to Become 2026’s Super Bowl Sensation?

Is the ‘KegChup’ About to Become 2026’s Super Bowl Sensation?

After teasing the idea on Instagram last fall, Heinz is finally making the KegChup real, rolling out a nearly two-foot-tall ketchup keg with an easy-pour spigot and 114 ounces of sauce.Courtesy of The Kraft Heinz CompanyKey PointsHeinz is launching the KegChup, a 19.5-inch, 10-pound ketchup dispenser debuting January 27 just in time for the Big Game.The keg holds 114 ounces of ketchup and features a spigot for easy, nonstop dipping — no squeezin…

Heinz Is Selling a 114-Ounce Keg of Ketchup for the Super Bowl

Yes, you read that headline correctly. America has officially reached PEAK levels of overconsumption. Heinz just unveiled the KegChup. A literal beer-style keg filled with 114 ounces (3.37L) of Heinz ketchup, complete with a spigot so you can tap it like a pint. I MEAN COME ON AMERICA. Of course the timing is on purpose as Heinz says the Super Bowl is the second-largest food holiday of the year, with 84% of fans making snacks at home. We’re talk…

Heinz debuts KegChup in time for the Super Bowl - Brand Innovators

Heinz is introducing a keg of ketchup – the Heinz KegChup – in time for the Super Bowl. Fans will have a chance to win a KegChup ahead of the big game via the brand’s Instagram from January 27-29. Additionally by signing up at HeinzKegChup.com, fans can get in line to buy one when the product becomes commercially available ahead of the 2026 football season. The product is part of Heinz’s “Irrational Love” platform, the brand’s global masterbrand…

Heinz Is Now Selling A MASSIVE Keg Of Ketchup For Your Super Bowl Snacks

Heinz just dropped a new product called the KegChup—yes, a literal keg filled with ketchup—and somehow this is not a joke.