US Edition
Published • loading... • Updated
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics – Beet.TV
Summary by Beet.TV - The Root to the Media Revolution
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
IPG Mediabrands’ Holly Yonosko: Brands Must Abandon Vanity Metrics – Beet.TV
AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actionable insight while the identity resolution landscape rapidly shifts toward first-party data strategies and privacy-safe collaboration environments. “I definitely still see some advertisers focusing on those ‘vanity metrics,’ which are things like website traffic or impress…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
