I watched Sainsbury's and Asda's new Christmas TV adverts - 1 is easily the best

I watched Sainsbury's and Asda's new Christmas TV adverts - 1 is easily the best

One advert hits the mark with a nod to the cost of living crisis.

The BFG returns for Sainsbury's Christmas ad campaign

Sainsbury’s has unveiled the return of the BFG in its new 2025 Christmas advert, which features a “Greedy Giant” and a real Sainsbury’s colleague, Annie. Showcased across TV channels, the new 60-second spot premieres on Sunday, 2 November at 20:10, with a 90-second version debuting simultaneously across the retailer’s social channels and website. Created by New Commercial Arts, the longer film will also run in cinemas ahead of Wicked: For Good s…

M&S, Argos, Asda, Sainsbury's, TreasureTress...they're off - DecisionMarketing

The 2025 Christmas advertising battle has officially opened, naturally with retailers first out of the blocks. And, with only 53 shopping days until December 25, it seems there is no time like the present to roll out friendly giants, the Grinch, festive fashion, celebs and even hair products as the fight for seasonal spend begins. First up is Marks & Spencer, which will be looking to put 2025 as far behind it as possible following the annus horr…