US EditionHeinz Unveils French Fry Box with Built-in Ketchup Compartment - Where You Can Find Dipping on the Go
Heinz designed the Dipper to prevent spills and soggy fries, addressing a problem affecting over 70% of ketchup-and-fry fans, with trials ongoing in select U.S. venues.
- On January 13, Heinz launched the Heinz Dipper, a first-of-its-kind fry box with a built-in ketchup compartment, available at more than 20 restaurants and sports stadiums.
- Facing a common problem, Heinz says 70 percent of ketchup and fry lovers have spilled ketchup when dipping on the go, while roughly three out of every four restaurant orders are taken to-go, per the National Restaurant Association's 2025 report.
- Shaped like the brand's Heinz keystone, the Dipper includes an attached side compartment that lets diners dip fries directly into the built-in cup, preserving crispness.
- This coming week, Heinz will test the Dipper during men's basketball games on Jan. 17 at Texas Tech's United Supermarkets Arena and USC's Galen Center, with Fat Sal's Deli, Devil Dawgs, Pat's King of Steaks, and Lucky's Hot Chicken selling it.
- After this month's soft launch, Heinz hopes the Dipper will help customers avoid mess while reaching more sporting arenas, amusement parks, concert venues and restaurants, continuing its 150-year packaging legacy.
15 Articles
15 Articles
Heinz unveils french fry box with built-in ketchup compartment - Where you can find dipping on the go
When it comes to eating french fries, ketchup is a favorite condiment to enjoy fries with. Now, you can have fries and ketchup on the go thanks to the new Heinz Dipper.
Heinz Is Releasing Its Most Genius Product Ever
It solves the most frustrating part of eating fries.Allrecipes / HeinzFans have been enjoying French fries and ketchup together since the dawn of time—or at least since Heinz started bottling ketchup in the late 1800s. Since the invention of the glass Heinz ketchup bottle, we've seen countless innovations for making ketchup even easier to use. From plastic squeeze bottles to individual packets and the plastic cup that can be used for both dippin…
Heinz Tackles a Universal Fry Problem With One Smart Fix
Enjoying fries on the go has never been easier.Food & Wine / Kraft Heinz / Getty ImagesYou can’t have fries without ketchup, but this classic combo has one issue: eating them together on-the-go can be a little awkward, considering you need a hand to hold your fries, another to hold the ketchup, and one for dunking. Now, you can enjoy fries any time and anywhere, thanks to an iconic condiment brand. Heinz is introducing the Heinz Dipper, a fry bo…
When you order a portion of fries in your favourite fast food, the point of friction is not so much whether you prefer them with ketchup or mayo, but where you can put the sauce. The meal tray? A corner of the box? In the middle of the fries? Heinz found the solution with The Dipper, an idea so obvious that you wonder how it wasn't proposed earlier: after 75 years of unchanged design, Heinz and the Rethink agency have rethought the fries box by …
Heinz. Heinz premieres the Heinz Dipper, a fry container with an integrated sauce compartment that is launched in 11 countries including Mexico and Canada. Heinz’s internal research indicates that 70% of people have spilled ketchup by eating potatoes away from home and 80% have considered not using sauces for lack of practical solutions. In Mexico, the out-of-home food market represented nearly $50,000 million dollars. The world of mass consumpt…
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