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Top lareclame.fr News

Greenpeace joins anti-Bezos protest with Venice banner complaining about billionaire tax breaks
Jeff Bezos · Venice

Greenpeace joins anti-Bezos protest with Venice banner complaining about billionaire tax breaks

49% Left coverage: 66 sources
Greenpeace on Monday joined the smattering of protests in Venice against the upcoming wedding of Amazon founder Jeff Bezos and Lauren Sanchez.See the Story
Google Launches ‘Offerwall’ to Help Publishers Maintain Monetization Opportunities
Google

Google Launches ‘Offerwall’ to Help Publishers Maintain Monetization Opportunities

80% Center coverage: 5 sources
The option enables web publishers to gate their content, in order to generate more monetization opportunities.See the Story
Salesforce debuts Agentforce 3, adds governance controls
Salesforce

Salesforce debuts Agentforce 3, adds governance controls

100% Center coverage: 2 sources
The CRM provider emphasized visibility and scalable controls as it announced upgrades to its agentic AI platform.See the Story

Cloudflare creates AI crawler tollbooth to pay publishers

100% Center coverage: 1 sources
ai-pocalypse: The bargain between content makers and crawlers has broken downArtificial IntelligenceSee the Story

Solar Prevention: the Cancer League Reminds Us "that We Are Not Sausages"

After the provocative "Go Chier" to raise awareness of colorectal cancer, the moving "History of Agnes" to highlight the accompaniment of the sick, or the calls to the sorority of October Rose, the Ligue contre le cancer and DDB Paris go back in the campaign to raise awareness of skin cancers. And this is a circumstance. As the summer approaches, as the heat and the sun fall on France, which the vacationers install on the warm sand, it is more t…Cancer · FranceSee the Story

The Top 5 Scan Book of Summer

As for each Top 5, a ranking is established at the end of the month to designate the best Scan Book achievements. To win, it is enough for the participating agencies to generate the maximum number of page views for their participating achievements. The achievements The SPA launches #StopAbandon See the realization MAKE IT ICONIC – Choose France See the realization Who is the drug addict? Federation Addiction plays with prejudices See the realiza…France · FranceRead Article

Back Market Expands Its Campaign to the Press

Back Market continues its series "Flambant vieux" with a third wave, this time on paper. After the display, the campaign has been installed in the French press since the beginning of July, with insertions in Society, Psychology Magazine, Les Inrocks, Public, So Foot, Telerama, Le Nouvel Obs or even Courier International. A way to make a common message resonate: "Prefer the reconditioned" within a very different universe, without ever losing sigh…France · FranceRead Article

Hydratis Plays the Franchise Card with Buzzman

Hydratis, pioneer of the hydration pellets in France, returns with a campaign signed Buzzman and orchestrated in media by Tyers. Since June 23, the brand invests television and video on demand, before extending its message in national display and pharmacy, everywhere in France. The hook is clear and straightforward: "Hydratis hydrates plusssss." No shirobolic promises, just a product that does what it announces. In a world where brands often com…France · FranceRead Article

The Billionaire Dilemma: Can Wealth Creation and Social Responsibility Coexist?

The future of the South Asian region depends on building economies that are not just fast-growing, but fair. Ethical entrepreneurship and public oversight must go hand-in-hand. If the billionaires of today wish to be remembered not merely as tycoons, but as visionaries, their empires must rest on more than wealth. They must rest on justice.France · FranceSee the Story

Franuí Launches a Boys Band 100% Ia

Designed to embody the fun spirit of the brand, this fictitious group entirely generated by artificial intelligence boosts Franui's summer speech on social networks and in points of sale. As summer campaigns are in full swing, Franui and Josiane agency hit a big blow by mixing pop culture, humor and technological innovation. With the creation of F.R.A.N.U.I., a completely virtual boy-band generated by IA, the brand shakes the codes of gourmet sn…Artificial Intelligence · FranceSee the Story

What if the Real Shopping Brake Was the over-Full of Choice? Volkswagen's Demonstration

With its new advertising saga designed by DDB Paris, Volkswagen France is focusing on a character who is committed to tackling a real problem (but an imaginary disease): decidophobia, or the fear of choosing. In a car market saturated with models, engines and brands, the campaign stages Maxime, a man surpassed by hyper-choice, to reaffirm the promise of the brand: a simple, safe and trusted choice.Volkswagen · ParisRead Article

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