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Top lareclame.fr News

WPP boss Mark Read steps down as advertisers struggle with rise of AI
UK Economy · London

WPP boss Mark Read steps down as advertisers struggle with rise of AI

Coverage: 13 sources
See the Story
OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth
OpenAI · San Francisco

OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth

64% Center coverage: 11 sources
See the Story
Duties, Dredges, Purchasing Decisions: 18-25 Year Olds Become More and More Addicted to AI and ChatGPT
Artificial Intelligence · France

Duties, Dredges, Purchasing Decisions: 18-25 Year Olds Become More and More Addicted to AI and ChatGPT

100% Right coverage: 1 sources
A study by the Heaven agency reveals how young adults have integrated artificial intelligence chatbots into their lives, from help to homework to love messages.See the Story

Blindspots

OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth
OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth
Blindspot:
68 sources

OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth

Masterclass: How the AI Transforms Consumer Brands

Creating more, faster, without inflating staff and complexing technical infrastructures is the new challenge for GIC giants, faced with a permanent need for coherence and responsiveness in all markets. In this context, artificial intelligence is no longer a laboratory-only experiment: it becomes the basis of agile and efficient marketing strategies. From automated content production to omnichannel orchestration, the pre-integrated AI now allows …Artificial Intelligence · FranceSee the Story

Decathlon Offers so Much More than Prices

On 13 June, Decathlon and BETC launched a new branding campaign in France, deployed on TV and VOL, before a display section scheduled from 18 June. With this speech entitled "Prixes that offer so much more", the distributor of sports articles staged the emotional power of sport through three films (natation, football, fitness) made around simple, sincere and universal life stories. The whole orchestrated with the support of Havas Media. If Decat…France · FranceRead Article

Midjourney Finally Gets Into the Video

Midjourney passes on to the video. The announcement was made by David Holz, CEO of Midjourney, during the June 11 session of the Office Hours. The first extracts generated automatically begin to circulate online, notably via his X account (ex-Twitter). These short videos show very variable results, with more or less successful results. No wonder at this experimental stage, even if the artistic direction specific to Midjourney seems already to be…France · FranceRead Article

The Economist: What if the AI Was Afraid of You?

This poster campaign hits hard for The Economist: it puts design and writing at the heart of the message. With a series of ironic and well-feeling hangouts, the British brand addresses itself directly to an era haunted by artificial intelligence – and does it with a very human feather. In the streets of London, white messages on a red background slam like manifestos: "Make AI won't you be going to take it job" ("Make the IA worry about you takin…Artificial Intelligence · LondonRead Article

BoursoBank Entrusts Kyan Khojandi with the Production of His Commercials

BoursoBank unveils a new campaign signed Buzzman, carried by the humor of Kyan Khojandi, who here makes his very first commercial films. To remind us that she is the cheapest bank in 17 years, the brand puts on a staggered tone and scenes of everyday life to logic... questionable. Because in 2025, continuing to pay high bank fees no longer really makes sense. It is this inconsistency that BoursoBank points its finger through four short films mad…France · FranceRead Article

How to Succeed in Redesigning a B to B Brand? Thanks to Evidence-Based Marketing Let's See!

Refounding a brand B to B is nothing like a cosmetic site. It is a balancing exercise, especially when it comes to emerging in an environment as technical and regulated as the open banking environment. In 2024, the French scale-up Bridge – spin-off B to B and now independent of the Fintech Bankin的 – chose to transform its brand strategy at the root. A project led by Mehdi Tazi, commercial and marketing director, supported by Nikola Stamenkovic, …France · FranceRead Article

Advertisers: Silence, It turns... Into a Shipwreck

We are delighted to meet Jérémy Lacoste, a contributor to the .mark&tech Reclaim. Jérémy is the Managing Director of the Eskimoz agency in France. He is an expert in digital marketing, martech and online advertising. He has the high quality of sharing his analyses and observations, whether on LinkedIn, as a teacher or in his forums on the Reclaim. Back 100 years back, as the Great Depression hits the United States. Growth is reeling and with it …France · FranceRead Article

Notifications, Popups: How Can IA (Finally) Make Them Useful?

A tribune signed by Jérémy Grinbaum, Vice-President of Southern Europe at Amplitude. Sometimes it takes a few seconds on an app or a website to get a detail to get us upset. A tutorial that blocks the screen, a poll that pops up at the wrong time, a infobulle that hides a key action, etc. These messages, supposed to help us, often run away from us. The real problem is not the intention behind these messages. But their execution. Most of the time…France · FranceRead Article

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