US EditionGoogle pulls the plug on Privacy Sandbox, leaving cookies in place
6 Articles
6 Articles
Google pulls the plug on Privacy Sandbox, leaving cookies in place
Google has ended its six-year attempt to redefine online advertising privacy standards. The decision, announced by Google Vice President Anthony Chavez, effectively closes the chapter on one of the company's most ambitious efforts to balance digital advertising with user privacy.Read Entire Article
Dune and Dusted – Farewell, Privacy Sandbox
Paid Media Updates Dune and Dusted – Farewell, Privacy Sandbox By Tinuiti Innovation & Growth Team Oct 22 2025 What’s in store Featured story: Dune and Dusted – Farewell, Privacy Sandbox Our Take On the News Helpful Links & Resources Featured Story: Dune and Dusted – Farewell, Privacy Sandbox The Bombshell That We All Kind of Expected Last Friday, Google effectively killed the Pri…
Google officially announced on October 17, the end of its Privacy Sandbox program. Launched in 2019, this initiative aimed to replace third-party cookies on Chrome and Android with more privacy-friendly solutions, while maintaining an effective advertising ecosystem. After six years of experimentation, testing and internal developments, Google is putting an end to the campaign, implicitly recognizing the failure of its approach. The project, whi…
After multiple back and forth with third-party cookies, Google now announces the setting of the Privacy Sandbox. A few solutions are to be preserved. These include CHIPS, FedCM and Private State Tokens.
Google has officially terminated its Privacy Sandbox initiative, removing the last ten technologies still available in this framework. This decision marks the conclusion of several years of efforts to prepare for the disappearance of third-party cookies in the Chrome browser. According to Anthony Chavez, Vice President of Privacy Sandbox, the decision results from "low adoption levels" of the proposed tools. Google will only retain some of the t…
Google Cleared to Scrap Cookie Rules as UK Watchdog Ends Oversight
In a landmark decision, the UK’s Competition and Markets Authority (CMA) has officially released Google from its binding commitments tied to the Privacy Sandbox initiative, ending four years of regulatory oversight over the tech giant’s efforts to reshape online advertising. What Is the Privacy Sandbox? The Privacy Sandbox is Google’s long-running project to phase out third-party cookies in its Chrome browser and replace them with privacy-preser…
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