Google’s ad Tech Empire Faces Its Moment of Truth

Google’s ad tech empire faces its moment of truth

Justice Leonie Brinkema is now contemplating a decision that could reshape a vast swathe of the media landscape.

US judge questions timing of DOJ’s proposed Google ad tech breakup

New Delhi: A US federal judge has asked the Department of Justice (DOJ) for clarity on how quickly its proposed breakup of Google’s advertising technology business could be implemented, raising concerns about potential delays if the company appeals, according to news report. The exchange took place during closing arguments in Alexandria, Virginia, where the DOJ is pushing for structural remedies to address what it describes as Google’s unlawful …

Digest: Judge Reluctant to Break up Google in Ad Tech Monopoly Case; WBD Draws Bids from Paramount, Comcast & Netflix; ChatGPT Rolls Out Group Chats

In today’s Digest, we cover Warner Bros. Discovery drawing bids from Paramount, Comcast, and Netflix, UK Champions League rights targeted by Paramount as well as Google fighting an ad business breakup. We also discuss ChatGPT Rolling out Group Chats worldwide The post Digest: Judge Reluctant to Break up Google in Ad Tech Monopoly Case; WBD Draws Bids from Paramount, Comcast & Netflix; ChatGPT Rolls Out Group Chats appeared first on ExchangeWire.…

Google argues DOJ ad tech breakup risks business disruption

The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.