Future of TV Briefing: The upfront glossary, 2026 edition

Future of TV Briefing: The upfront glossary, 2026 edition

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

The Business Of Data With Jon Lafayette: Upfronts Are Coming

Once upon a time, TV networks used their glitzy upfront presentations to show off their new primetime schedules. The stars would wave, clients would drink and eat shrimp. Eventually, billions of dollars of commercials would be sold. Now data about audiences and results are becoming a bigger part of the upfront pitch. It will be interesting to see how big a role ad tech and targeting play in this year's dog and pony shows. I'll be there and I'll …