Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to easily target high-attention CTV inventory in real time. Powered by TVision, [...] The post OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV appeared first on ExchangeWire.com.