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FreeWheel Launches AI Agent Infrastructure
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3 Articles
FreeWheel (Comcast Group) announces the launch of a new IA agent infrastructure to automate and optimize advertising transactions in premium video and streaming. This solution is based on the MCP (Model Context Protocol) server and a suite of tools called FreeWheel Intelligence, which can automate certain workflows, track the performance of deals and optimize real-time campaigns. According to the press release, the infrastructure allows IA agent…
FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG
FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (11th March, 2026) announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) Server and a suite of Intelligence tools. These innovations [...] The post FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG appeared first on ExchangeWire.com.
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