Apple Unveils iPhone Duo, Its First Foldable, at $1,999
Apple's first foldable iPhone, the iPhone Duo, features a $1,999 price tag, Apple Pencil support, and a display with no visible crease.
- On Wednesday, Apple unveiled the iPhone Duo, its first foldable smartphone, priced at $1,999 with a book-like design. This marks the biggest iPhone form factor change in nearly two decades.
- CEO John Ternus introduced the device, emphasizing Apple took time to refine the technology after Samsung, Huawei, and Xiaomi embraced foldables years ago. Ternus noted, "Others have created foldables that just feel like two phones awkwardly stuck together."
- Greg Joswiak, Apple's senior vice president for worldwide marketing, said the 7.6-inch doublewide screen is 50% larger than the Pro Max. The titanium device, shaped like a 'D' when folded, comes in 'star white' and 'night sky.'
- Preorders begin Oct. 16 with in-store availability Oct. 23, while International Data Corporation expects Apple to capture 40% of the foldable market niche by year-end next year despite the steep price.
- Apple also introduced "Apple Reference Image" to verify photo authenticity and updated Siri capabilities supporting 300,000 apps at release. The company positioned the iPhone Duo as a personal AI hub emphasizing on-device privacy.
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Apple is only bringing its first foldable iPhone to the market years after pioneers like Samsung. Nevertheless, market researchers believe that the new arrival will quickly take the lead.
Apple on Wednesday evening presented its new product, the iPhone Duo, which is a foldable mobile phone.
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