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Apple iPhone 18 Pro And Foldable iPhone Launch: Apple Unveils Video ...

Leaks point to Apple’s first foldable iPhone and upgraded wearables, with the new device expected to cost $2,300 to $2,500, reports said.

  • On Wednesday, at its annual product event in Cupertino, California, Apple is expected to unveil a foldable smartphone with a bendable display that opens and closes like a book, marking the company's most significant design change since 2007.
  • Apple has reportedly been developing this foldable device since at least 2017, entering a category that represented less than 2% of total smartphone shipments last year, despite existing products from competitors like Samsung, Huawei, and Xiaomi.
  • Rumors suggest the device will cost at least $2,000—nearly twice the $1,099 starting price of the current iPhone 17 Pro—and feature an outer OLED display around 5.3 to 5.5 inches that opens to a 7.6 to 7.8-inch screen.
  • This launch represents the first hardware release for CEO John Ternus, who took over last week and hopes the foldable iPhone will create a "halo effect" for other products like AirPods and the Apple Watch.
  • Counterpoint projects Apple will ship more than 12 million foldables next year, accounting for 5% of all iPhone shipments, as the company tests its ability to transition niche technology into the mainstream market.
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New York, 8 Sep (EFE).- Apple completes preparations for its great annual hardware presentation event, which this year will mark a milestone in the company's history as it is the first to be led by its new executive director, John Ternus, and in which it is expected that the apple company will bite [...] The Apple entry will premiere the Ternus era with the iPhone 18 Pro and its first folding phone was first published in HolaNews.

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Bloomberg Linea broke the news on Monday, September 7, 2026.
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