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Ferrero to Buy Better-for-You Breakfast Brand Purely Elizabeth

Ferrero will add the fast-growing brand to its U.S. breakfast portfolio as it expands in better-for-you foods, with the deal price undisclosed.

Summary by fooddive.com
The deal builds on the Luxembourg-based food giant's $3.1 billion acquisition of cereal maker WK Kellogg in 2025.

10 Articles

La StampaLa Stampa
Lean Left

Ferrero Buys Purely Elizabeth Cereals and Strengthens Its Presence in the United States

The group of Alba does shopping after WK Kellogg: "We enhance the breakfast and wellness sector"

·Turin, Italy
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연합뉴스-Yonhap News Agency연합뉴스-Yonhap News Agency
Lean Right

FERRERO GROUP TO ACQUIRE PURELY ELIZABETH

·Seoul, Korea (the Republic of)
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La RepubblicaLa Repubblica
Lean Left

Ferrero Raises in the US, After Kellogg Acquires Purely Elizabeth

The American brand specializes in healthy and organic foods. It is based in Boulder, Colorado, and has more than doubled its turnover in recent years.

·Rome, Italy
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fooddive.comfooddive.com
Center

Ferrero to buy better-for-you breakfast brand Purely Elizabeth

The deal builds on the Luxembourg-based food giant's $3.1 billion acquisition of cereal maker WK Kellogg in 2025.

Read Full Article
Il Sole 24 OreIl Sole 24 Ore
Lean Right

Ferrero: Acquires Purely Elizabeth and Strengthens Presence in the U.S. Market

Brands in modern wellness & food "better-for-you"

·Milan, Italy
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foodnavigator.comfoodnavigator.com
Lean Left

Ferrero Group to buy better-for-you US breakfast company Purely Elizabeth

Ferrero Group announced its acquisition of Purely Elizabeth. Founder Elizabeth Stein will continue as CEO as the brand operates independently.

Read Full Article
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Bias Distribution

  • 38% of the sources lean Left, 37% of the sources are Center
38% Left

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PR Newswire broke the news in Chicago, United States on Friday, August 14, 2026.
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