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Top fooddive.com News
New York State · New YorkU.S. pork processor Smithfield Foods will buy century-old Nathan's Famous in a $450 million deal that adds the most iconic U.S. hot dog name to its portfolio of brands, the company said Wednesday.See the Story
Hot-Diggity-Dog: Smithfield Foods Acquires Iconic Nathan's Famous
58% Center coverage: 33 sources
EntertainmentBy Jordan Valinsky, CNN New York (CNN) — Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican lager dropped last year, mirroring a broader industry decline as drinkers consume less beer. Executives hope the once-popular campaign will reignite interest in the nearly 130-year-old brand. “The beer category as a whole has…See the Story
Dos Equis Revives ‘Most Interesting Man’ Ads as Beer Sales Struggle
80% Center coverage: 25 sources
Syracuse, New York · SyracuseWrapping up Dry January? An expert has answers for you about why taking a break from drinking alcohol has become so popular. Millions of people worldwide begin the new year by participating in Dry January, a monthlong break from alcohol that has evolved from a niche wellness challenge into a mainstream cultural phenomenon. “The rising popularity of Dry January and similar temporary alcohol abstinence challenges seems to follow broader health and…See the Story
